P.S. This isn’t just decoration;)

I am a lover of beautiful things, aesthetics, colors, and patterns, so I’ve always been drawn to design.

My interest started early, long before I had the language for it. In middle school, I ran a “niche meme” account, which was essentially a highly specific content account that posts curated collages intended to resonate with a small audience. They were composed of multiple images and text that came together to define a particular mood or scenario, and I would spend hours searching and organizing google pngs on my Iphone 7.

But it’s easy to assume design is just making things look good. Experience in professional digital spaces has shown me that design is far more than aesthetics. It’s grounded in research, shaped by critical thinking, and driven by empathy. It challenges me to form unexpected connections, to hold multiple ideas at once, and to solve problems in ways that feel both creative and intentional. At its core, design feels almost psychological; rooted in understanding how people see, feel, and respond.

I am very into

Art Direction
Branding
Packaging
UX/UI Design

Hello! My name is Priya Shaw and I’m a Communications Design student at Syracuse University with hands-on experience in art direction, brand identity development, and design problem solving. Working across both design and art direction allows me to approach projects with a strong understanding of concept, storytelling, and visual execution, grounding creative ideas in cohesive visual systems.

My work is rooted in abstract and alternative thinking, with a particular focus on fashion, music, and contemporary culture. I have extensive experience contributing to editorial photo shoots and print design for independent magazines, including work distributed through Casa Magazines and Iconic Magazines in New York City. These publications often explore unconventional or culturally challenging themes, which is an approach I’m drawn to for its ability to provoke emotion.

Email
pjshaw04@gmail.com

Phone
+1 (617) 898-8964